SEO Optimization

What is SEO?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. The goal of SEO is to rank your website higher in search results for queries , known as keywords, related to your business.

There are a number of different factors that go into how search engines rank websites, and SEO practitioners spend a lot of time trying to understand and influence these factors. However, the most important factor is always going to be the quality of your website’s content. If your website’s content is relevant and useful, you are more likely to rank higher in search results.

Why SEO is important?

  • Website traffic: SEO is the source of website traffic. With SEO, the ranking of the web page improves, which increases traffic.
  • Increased engagement and conversions: SEO helps in improving the user experience. Thus, increase the user experience.
  • Visibility of business: SEO increases the visibility of the website. The improved visibility improves the chances of getting better prospects and conversions finally.
  • Better visitor experience: Better SEO efforts creates a user-friendly website, which enhances the visitor’s experience.
  • Brand building: SEO also helps in strong brand building. The customers use the internet to search for their queries, products or services.  Better ranks and visibility of the website will enhance the reputation of the brand.

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